Consumer brands lead the week's noteworthy apps

By Chris Gullo
11:24 am
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In the last week, 250 apps published to the health and medical categories of Apple's AppStore. By our count, 134 belonged to the health & fitness category, while 116 were found in the medical category of the AppStore.

We found eight apps of those 250 that launched this week to be noteworthy. They include offerings from three big name consumer brands, one from a well-known medical association, an ECG viewer app, a marathon training app, and more.

Both apps for medical professionals and consumers will continue to grow in the coming year. MobiHealthnews' Professional Apps Report predicts that more than 5,000 apps will arrive by next summer. Our Consumer Health Apps Report estimates that the number of consumer Apps will exceed 13,000 apps by next summer.

eptovulatione.p.t. Ovulation Calculator - Free

Pregnancy test manufacturer e.p.t has created an ovulation tracker, Our Ovulation Calculator, for pregnancy planning. Women can track their cycles by enter the start date of their last period, average cycle length, and a preferred due date if so desired. The app will show you, in calendar and list views, which days you will be menstruating and ovulating. There is also an email reminder feature that sends a message one day before you the beginning of ovulating so that you can take advantage of this fertile time. You can add an additional email address, such as that of your spouse or significant other, that will also receive the reminder. In addition to or instead of the email reminder, you can add an ovulation notification to your phone's calendar.

In our latest consumer apps report, MobiHealthNews found that ovulation calendar apps account for more than 4 percent of all women's health apps with more than 30 apps.

thermosGet Hydrated - Free

The Thermos company has created a simple, but effective app, Get Hydrated, that allows users to meet their daily criteria for healthy water consumption (using, the company would hope, a thermos mug to store the water). Users input their weight, activity level and the time range of their day. The app then reminds users to have a glass of water over the course of the day using sound alarms, and shows the water consumed so far by filling up an on-screen water glass. The app is an interesting example of a health and fitness app being developed and released by a consumer company not directly involved with the industry.

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