Sponsored Post by MobileSmith
When it comes to building a patient-facing mobile app portfolio, whose responsibility is it? While your IT may have the technical expertise to implement mobile solutions for patient engagement, it is the healthcare marketer who truly possesses the most comprehensive knowledge of your hospital's mobile audience. It only makes sense, therefore, that marketers should own their organization’s mobile app development projects!
As a marketer, your goal is to get your mobile ideas to market quickly, creating customized apps that promote your healthcare brand, improve outcomes, boost patient loyalty, and emotionally engage patients.
But how can you achieve this without involving your IT, who have limited bandwidth, or hiring outsourced developers, who can be quite costly? Building, testing, launching, and upgrading even a single app is a full-scale software project that most hospitals’ marketing teams are not prepared to handle.
There is an easy way to own the mobile app development process without turning to your IT. Beat your competitors and capture your audience by quickly launching compelling, native mobile apps!
Download the new eBook: A Healthcare Marketer’s Guide to Mobile Apps
You will discover:
- Why mobile patient engagement is the Marketer’s business
- Six bullet-proof use cases for patient-facing apps
- How you, the marketer, can quickly launch a native mobile app portfolio for your hospital and maintain it long-term
In the U.S., more than half of adults own a smartphone, while another 34% own tablets. Your patients are on their mobile devices all the time, researching healthcare providers, conditions, and medications. Intelligently designed mobile apps can keep your patients engaged and satisfied, allowing you to control your hospital’s mobile strategy and maximize your ROI. Now is the time to take mobile development into your hands!
