Percentage of consumers interested in buying digital offerings

In the United States, 43 percent of consumers are interested in buying a health monitor and another 43 percent are interested in buying a fitness monitor, according to an Accenture survey. Both numbers were around 10 percent lower than global averages -- 54 percent were interested in purchasing a health monitor and 52 percent would purchase a fitness monitor.

The survey looked at 6,000 consumers in six different countries on usage and buying intentions for the upcoming year. Accenture found that users are developing what the company calls "highly personalized constellations of digital products and services", and to keep the consumer's interest, technology companies must understand and address the consumer's ideas. For example, more than 40 percent of consumers were interested in wearable smart glasses, while less than a handful of companies have a product like this currently on the market.

India showed the most interest in health monitors (81 percent) and fitness monitors (80 percent), while South Africa followed close behind with 71 percent of consumers interested in health monitors and 61 percent interested in fitness monitors. Australia, the UK and Canada fell within 5 percent of the US numbers. Accenture excluded the 14 through 17 age group for questions about health monitors.

When labeled by age, the youngest group, ages 14 to 17, had the most interest in buying fitness monitors, 69 percent. For consumers ages 18 to 34, 65 percent were interested in health monitors and 67 percent were interested in fitness monitors. The smallest interest levels came from the 55 and up age group, where 32 percent of consumers were interested in health monitors and 24 percent were interested in fitness monitors.

Accenture adds that when researchers looked at just the early adopter group, around 75 percent were interested in health and fitness monitors.

While interest in health and fitness monitors is high, Accenture notes that privacy is still an issue. The survey found that consumers are willing to share data with providers if they receive some sort of value in return, but only under specific conditions. Accenture asked consumers in which cases consumers would continue to share data in a certain a product if service providers offered additional services or discounts.

If the personal data was only to be used by the provider, 32 percent of consumers were very likely to still use the product, 38 percent were somewhat likely, 16 percent were not very likely, and 14 percent wouldn't use the product. If the provider complied with all the data protection laws in the country, 25 percent of consumers were very likely to use the product, a 7 percent drop from when Accenture said only the provider would see the content. When asked if the user would still use the product if personal data was shared by the provider with a third party, only 8 percent were very likely to use the product.