It's looking increasingly like Baltimore, Maryland-based athletics apparel company Under Armour wants to give Apple HealthKit a run for its money. At CES, the company announced a partnership with Android device maker HTC as well as a new app for integrating other fitness apps and devices called UA Record.

"Mobile innovation has completely changed people’s lives in recent years, making us more connected to our world than ever before. Now we want to help people be better connected with themselves, helping them to achieve their goals and gain deeper insight into their own lives to become the best they can be," Peter Chou, CEO of HTC said in a statement. "By joining forces with Under Armour, one of today's most exciting and ambitious leaders in empowering athletes, we are taking the first step on this journey and will provide consumers with a range of connected health and fitness products and services that no other brand can match.”

Although the details of the partnership were not disclosed, HTC did announce that Under Armour designers, sports scientists and athletes are working closely with HTC’s Connected Products business unit, as well as its design and engineering teams to create products for both professional and amateur athletes.

Earlier this year a widely circulated, but never confirmed report, suggested that Under Armour would be partnering with Samsung to create a HealthKit-killer. If that deal in fact fell through, HTC could be stepping in to fill Samsung's shoes in that partnership. 

UA Record, which Under Armour also announced at CES, will be a connected health and fitness platform that builds on existing Under Armour apps MapMyFitness (acquired in 2013) and Armour39. The app is already available for download, though it's not clear how many existing fitness devices it connects to so far.

"UA Record offers everyone of all fitness levels the ability to proactively manage their health and fitness," Kevin Plank, founder and CEO of Under Armour, said in a statement. "By syncing the thousands of fitness tracking devices and apps onto its open platform, and creating a visual dashboard of your data, UA Record is a simple and empowering tool designed to help people lead healthier and more active lives."

The app will incorporate motion and GPS activity tracking from sensors inside and outside the user's smartphone, and will analyze workouts and track metrics like steps, sleep, caloric burn, heart rate and weight. It will also offer social sharing, competitions, and leaderboards among users.

"UA Record provides you with a tailored roadmap to understand more about your body, fitness performance and health than ever before," said Thurston. "Achieving your health and fitness goals is now possible on your own terms with a strong community behind you."