At the Body Computing Conference last week in Los Angeles, wireless health company Corventis demonstrated a concept iPhone app called Beating Heart, which the company created with the event's organizers. The app is a game that leverages Corventis' wireless "band-aid" sensor to transmit the players heart rate to the iPhone, which then can broadcast the heart rate over Twitter and Facebook or via text message or email. By using Bluetooth, the concept app also demonstrates that players can get a snapshot of nearby players' heart rates in real-time.

The concept app aimed to demonstrate the ability for mobile health to become interactive and fun through a social game, and could create social incentives to becoming healthier.

"We were told it wasn't worth designing for teenagers if there wasn't a strong self-play piece," Dr. Leslie Saxon, the Body Computing Conference cofounder and Chief of Cardiovascular Medicine at USC, told Fast Company at the event. "So, pretend we're teenagers and we're going to broadcast to each other incessantly as we do math homework."

Here's how the event organizers described the Beating Heart app: "The Corventis Beating Heart, which was co-developed at USC, draws data wirelessly from a patch placed on the chest. You can then take your heart rate and tag it to your status update on a social network. The concept originated with Dr. Leslie Saxon, conference organizer and chief of cardiology at USC's Keck School of Medicine. She hopes that Beating Heart will educate the next generation of health care users and normalize the idea of monitoring your own body's information."

What do you think: Socializing health data to compete with friends? For more on the game, check out the demo video below:

Also, check out the full story from Fast Company here.