John Walls, Vice President of Public Affairs for CTIA, a leading wireless industry association, recently interviewed the Center for Disease Control's  Dr. Jay M. Bernhardt, who serves as the CDC's Director of the National Center for Health Marketing.

"Mobile communications is absolutely going to revolutionize not just health communications, not just public health, but, I believe, health in general," Bernhardt said during the interview. "We can put [health-related information] on television, on  billboards, or your doctor can tell you... but one of the big problems with mass communications is that it's hit or miss... [while] mobile technology is always within an arm's reach." 

Take a few minutes today to watch the six minute interview over at the CTIA site--the image below is a screenshot of the video interview, because CTIA did not make it embed-able--click it to go to the source site. Also, be sure register to attend CTIA Wireless 2009 event, which takes place in Las Vegas April 1-3. I'll be speaking at the show on a panel with a number of emerging start-ups in the wireless medicine space, including Proteus Biomedical and iTMP. Hope to see you there.