Despite the medical industry's recent interest in consumer tablets like Apple's iPad, investors continue to fund Phreesia, which provide touchscreen devices that help patients check-in to doctor’s offices and emergency rooms. Phreesia's devices, called PhreesiaPads, are wireless-enabled and allow patients to verify and update demographic and insurance info — all of which transmits right into the EMR and practice management system so that care providers have it up-to-date for that day’s visit.
VantagePoint Venture Partners added $6 million to Phreesia's fourth round of funding to bring that round's total to about $20 million.
According to the company, Phreesia now automates the patient check-in process for thousands of medical offices nationwide. Patients use the PhreesiaPad to provide demographic, insurance and clinical information, as well as pay their copayments and balances.
The initial fourth round of financing in April included new investor Ascension Health Ventures, along with existing investors Polaris Venture Partners, HLM Venture Partners, Long River Ventures and BlueCross BlueShield Venture Partners. When that initial fourth round was first announced earlier this year, the San Francisco Chronicle asked Phreesia CEO and Co-Founder Chaim Indig whether he'd consider replacing the PhreesiaPad devices with Apple iPads.
His response:
“We would certainly be happy to exit the hardware side of the business if the iPad (or anything like it) became able to sustain drops from 3 feet onto concrete, had an antibacterial coating, and credit card reader built in.”
More on Phreesia's $20M round here