LifeDojo, a San Francisco-based health behavior change platform for employers, has raised $5.1 million in new funding. The round was led by Sodexo Ventures, the venture arm of French quality of life services company Sodexo, which also announced a major partnership with LifeDojo. Other participants in the round include Launchpad Digital Health, GP Ventures, JD Investments, and the Telluride Venture Fund.
LifeDojo's 12-week program uses a combination of coaching and mobile apps to help employees form health habits and change health behaviors. Those habits might include healthy eating, increased activity, or increased sleep. The company claims that 45 percent of employees create new health habits that stick for more than six months.
"We are thrilled to announce not just the Series A funding, but an incredibly well-matched alliance of shared goals and values,” Chris Cutter, cofounder and CEO of LifeDojo, said in a statement. “Sodexo genuinely cares about the quality of life of every one of the millions of employees it serves on a daily basis. We are proud that LifeDojo will be an integral part of engaging and improving the health of those employees in a uniquely empowering, incredibly effective way.”
The new partnership is with Sodexo’s Benefits and Rewards Services activity and its subsidiary Inspirus, which provides employee engagement and recognition services. Via the partnership, Sodexo will bring LifeDojo's programs to many of the employees it serves.
“We are excited to join forces with LifeDojo to bring an improved workplace wellbeing coaching technology platform to our family of enterprise employee engagement solutions," Mia Mends, CEO of Sodexo Benefits and Rewards Services USA and Inspirus, added. "The LifeDojo platform and method are grounded in public health methods that get measurable population-level results, and now we’ll be bringing these valuable tools to millions of new people. We’re both passionate, mission-driven companies and I look forward to seeing what we can accomplish together.”