PatientPop, a Santa Monica, California-based company that offers doctors a marketing service to grow their practice, has raised an additional $25 million in funding. The round was led by Leerink Transformation Partners and brings PatientPop’s total backing to $75 million, according to an announcement released last week.

PatientPop's platform helps practices acquire more patients, get better reviews online, drive repeat visits and track marketing analytics. The company offers appointment booking features so that patients will be able to schedule appointments, as well as integrations with major EHR and practice management platforms.

What’s the impact

According to Travis Schneider, PatientPop’s cofounder and co-CEO, nearly four in five patients begin their search for a new provider online — and recent studies have shown that patients place a lot of stock in their findings. As such, services like those offered by his company play a key role in establishing a practice’s digital presence, he said.

“Instead of using outdated and expensive marketing or technology point solutions, more practices are using PatientPop to attract and retain patients,” he said. “We’re constantly evolving to ensure our customers and their patients benefit from the most advanced technology for practice growth.”

Luke Kervin, the company’s other cofounder and co-CEO, said in the announcement that this new funding “enables [PatientPop] to accelerate product innovation and market expansion, and ultimately fulfill our mission of helping practices thrive.”

What’s the trend

PatientPop was founded in October 2014, and has previously received support from athenahealth, Toba Capital and Silicon Valley Bank.

PatieintPop’s offering isn’t alone, though. Last year saw the merger of doctor.com and Connect Healthcare, a move intended to create a greater platform for online physician reputation management.