Last week, AIA, the largest public listed pan-Asian life insurance group, announced a landmark partnership with Medix, a global health management solutions provider that will benefit AIA customers in the Asia Pacific region. Under the expanded regional partnership, building on already successful collaborations between AIA and Medix in Hong Kong and Singapore, AIA and Medix will work together to launch in more markets in 2019, including Indonesia, Malaysia, Thailand and Australia.

What’s it about

Under the exclusive partnership with Medix, selected AIA customers will have access to “Personal Medical Case Management Services”. When diagnosed with a serious or complex condition AIA customers will be supported by a dedicated case team throughout their medical journey, from diagnosis through treatment until full recovery. They will gain access to a holistic medical assessment, re-evaluation of their condition, referral for additional diagnostic testing -- where needed, ongoing multi-disciplinary consultations, full care coordination, on-going guidance and emotional support provided by Medix's team of renowned medical experts from around the globe. 

Eligible AIA customers will have their medical case reviewed by Medix's expert team of 300 in-house physicians and a global quality accredited network of over 3,000 world-leading and independent medical specialists, ensuring they have the tools to make educated, quality driven decisions and receive the best possible care throughout their medical journey.

What’s the trend

Last month, AIA entered into a first-of-its kind collaboration with Singtel, the largest mobile operator in Singapore, to digitally engage their combined base of more than 5 million customers and reward them to get active and stay healthy. In December 2018, AIA partnered with MyDoc, a digital managed care platform, to digitally deliver health screening results of AIA Vitality members in Singapore.

AIA first partnered with Medix in May 2018 to provide Personal Medical Case Management Services (PMCM) to its customers. The service aims to help AIA Singapore’s customers facing serious medical conditions by making sure they obtain the right diagnosis as fast as possible, have access to optimal treatment, and are supported through their treatment journey till recovery.

On the record

“With the advances in medical treatments and technologies, the expectations of Asian consumers have changed significantly, with personalised, quality medical care at the top of their list. This strategic partnership with Medix exemplifies our leadership role in driving economic and social development across the region. It demonstrates our pledge to go beyond the traditional, passive insurance business model by becoming an integral part of our customers' life journey”, said Ng Keng Hooi, AIA's Group Chief Executive and President in a statement.

Sigal Atzmon, CEO of Medix said, “Through this partnership, we provide personalised medical care, empower patients with the knowledge and tools they deserve to make educated decisions and offer active coverage in the daily lives of each policyholder. As such, we are enabling an unprecedented democratisation of the entire healthcare landscape”.