Carrot Fertility, a global fertility and family-building platform, announced the launch of its maternity-focused provider matching platform, CarrotMatch.

Carrot is a platform for employers to provide expanded access to care from maternity to menopause, and pre-pregnancy through parenting. 

It offers services for gestational surrogacy, adoption, pregnancy and postpartum care, parenting and return to work, menopause/low testosterone, IVF and IUI, and egg, sperm and embryo freezing.   

CarrotMatch uses unique datasets with more than 200 metrics to score providers on quality, cost of care and established outcomes. It then matches Carrot's members to a provider according to their needs. 

The company touts that providers on CarrotMatch "must outperform their local peers in all key categories" and that the platform integrates social determinants of health and connects patients to local resources if the individual lacks access to food, transportation or child care. 

"The choice of who to go to for care is the most important decision a Carrot member can make in determining their overall patient experience, clinical outcomes, and total cost of care," James Wong, chief outcomes officer at Carrot Fertility, said in a statement.

"CarrotMatch gives people the ability to select high-quality providers based on clinical data and avoid providers who overvalue surgical paths, have poor outcomes, higher complication rates, offer inconsistent or high pricing, or simply create a poor experience."

THE LARGER TREND

The average age of women first giving birth has continued to rise over the years, and about 42% of adults have used fertility treatments or know someone who has, according to a Pew Research Center survey.

In 2021, Carrot scored $75 million in Series C funding, a year after securing $24 million in Series B funding.

Other companies offering family-building services include perimenopause- and menopause-focused virtual care specialist Midi Health, which announced an exclusive collaboration with New York's Mount Sinai Health System earlier this week to provide treatment and specialized care plans for the health system's patients.

In April, Midi secured $60 million in Series B funding, bringing its total raise to $100 million. Less than a year before, Midi secured $25 million in a Series A round. 

Evernow is another company in the space that offers menopause-focused telehealth, and London-based employee health platform Peppy provides menopause, pregnancy, fertility and early parenthood services.

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