Jacksonville, Fla.-based health insurer Florida Blue has selected Amazon Pharmacy as its sole home delivery provider for its commercially insured members beginning Jan. 1, 2023. 

Florida Blue's two million plus members in its individual and employer group plans, including Florida Blue-related health plan Truli for Health, will receive free home delivery on common prescription medications through Amazon Pharmacy. The service was made available to self-insured employers earlier this year. 

The health insurer's members can log into their existing Amazon account to order medication. They'll have access to drugs for common conditions, such as high cholesterol, diabetes, high blood pressure and depression. Amazon Pharmacy will be available to answer customers' questions regarding their medication. 

THE LARGER TREND

Amazon acquired virtual pharmacy PillPack in 2018 and launched its own shop, Amazon Pharmacy, about two years later. 

Earlier this year, Amazon Pharmacy announced partnerships with Blue Cross Blue Shield plans in five states and pharmacy benefit manager Prime Therapeutics to offer a prescription discount savings card. Florida Blue was one of the health plan partners. 

Amazon has been expanding its ambitions in the healthcare space. In July, the tech and retail giant announced it had signed a definitive agreement to acquire hybrid primary care provider One Medical for approximately $3.9 billion.

However, in August, Amazon announced it would be shutting down its Amazon Care virtual offering for employers at the end of the year. Neil Lindsay, senior vice president of Amazon Health Services, said Amazon Care wasn't a "complete enough offering" for its enterprise customers.