Digital healthcare technology company mPulse announced that it has acquired healthcare-focused consumer engagement technology company Zipari.

The deal aims to combine mPulse's Health Experience and Insights (HXI) technology with Zipari's capabilities that enable healthcare organizations to drive "highest-value customer engagement actions" while simplifying back-office workflows.

According to mPulse, HXI uses predictive analytics and connected digital experiences to help health plans anticipate the needs of individuals and launch optimal personalized digital experiences more efficiently.

The combination of the two companies' offerings is designed to deliver significant value for health plans, third-party administrators (TPAs) and healthcare organizations by elevating consumer experiences, operational efficiencies and superior health outcomes.

The acquisition is mPulse’s fourth since PSG became the company’s majority shareholder in 2021.

"Health plans continue to operate with legacy technology, fragmented data and complex point solutions that impede innovation and advancements to the health consumer experience," Bob Farrell, chief executive officer of mPulse, said in a statement. 

"Together, Zipari and mPulse provide enhanced digital offerings that expand the abilities of healthcare organizations to understand and anticipate the needs of health consumers by delivering agile, personalized experiences at every step of the consumer health journey. We are excited to welcome Zipari’s world-class team and industry leading customers to mPulse."

Zipari’s CX platform offers a plug-and-play suite of CX software solutions designed for insurers, TPAs and U.S. healthcare payers. 

Tabatha Erck, chief executive officer of Zipari, pointed out that mPulse has a proven track record of market-leading outcomes that reflects the power of the company's technology and customer focus. 

"The Zipari team is aligned with mPulse's core values, ready to leverage their expertise and innovation to drive better outcomes for partners and consumers," Erck said.

THE LARGER TREND

In February, mPulse touted 94% growth in Q4 2023 and 106% year-over-year. It attributed the rise in revenue to the recent acquisitions of health management and engagement platform HealthTrio and analytics company Decision Point Healthcare Solutions, as well as organic growth.

In 2021, Zipari named Shawn Kearl chief revenue officer, Richard Juknavorian chief product officer, Kerry Unflat chief people officer, Matthew Crumley chief financial officer and Julie Coviello chief customer officer. 

That same year, mPulse acquired The Big Know, a streaming health education service, and a year later purchased HealthCrowd, a communications platform focused on the Medicaid market. 

In 2020, mPulse, also known as mPulse Mobile, raised more than $16 million in Series C funding in a round led by Optum Ventures and included contributions from existing investors HLM Venture Partners, OCA Ventures, SJF Ventures, Echo Health Ventures and Rincon Ventures.

The company secured $11 million in a Series B funding round in 2018.

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