Virtual care provider Maven Clinic, a company focused on women and family health, announced the expansion of its fertility and family building program to address the needs of individuals seeking conception support outside of traditional in vitro fertilization (IVF) methods.  

The company introduced its Trying-To-Conceive (TTC) health coaching, a program that offers vital assistance to those facing conception challenges. The company also launched the Maven Provider Portal, which is part of Maven Managed Benefit platform. 

The platform integrates virtual care management with tailored fertility benefit structures and administration, alongside an expanded network of reproductive urology providers to bolster male fertility support. 

Participants in the TTC program receive personalized one-on-one support, including strategic-goal setting, reproductive education, proactive check-ins, ovulation-tracking kits and access to mental health and nutrition resources.

The TTC coaching service is offered free to all members in the Fertility and Family Building tracks.

The company also announced updates to Maven Managed Benefit (MMB), an integrated fertility benefit solution.

Maven also expanded its commitment to gender equity in fertility care by offering access to 12 different provider types specialized in male fertility care, helping members build care teams across reproductive urology, reproductive endocrinology and genetic counselors.

Patients will also have access to mental health providers, nutritionists and relationship coaches through the expanded program.

THE LARGER TREND

Digitalization is reformatting the landscape of reproductive care even as access to fertility treatments remains inadequate, despite increasing employer and health plan subsidies.

In the U.S., approximately 19% of married women aged 15 to 49 have trouble conceiving after one year of trying, with 26% facing challenges in conceiving or carrying a pregnancy to term.

Financial barriers are a major impediment, with the average cost of IVF ranging from $15,000 to $20,000 per cycle.

Adding to the challenge is that public insurers rarely cover fertility services, with only New York's Medicaid program offering limited coverage.

Maven has already taken steps to alleviate these burdens, including forming a partnership with Amazon in 2023 to extend fertility and family-building services to the tech giant's employees worldwide, with access to a range of healthcare providers and support services.

The company also recently debuted a payment solution called Maven Wallet to help patients manage costs and determine budget and payment parameters.

As more companies prioritize fertility benefits, a growing number of health-tech startups are emerging to address the evolving needs in this space.

Israeli fertility startup AIVF's acquisition of ART Compass focuses on AI-driven embryo quality assessment during IVF treatment, aiming to enhance accessibility and outcomes in fertility care.