Editor's note: This article has been updated with a quote from Rula. 

Rula announced that its network of more than 10,000 mental health providers will now be available to Amazon customers through Amazon's Health Conditions Programs.

Rula connects patients with mental healthcare professionals and offers extensive support during multiple steps of a patient's mental health experience.

The digital health provider's network covers more than 80 clinical specialties across 50 states and Washington, D.C. 

Health Condition Programs allows customers to tap into digital health benefits offered through their employer or insurance carrier. Amazon's aim is to help individuals access digital health tools that can assist them in managing chronic conditions including diabetes, prediabetes and high blood pressure.

The aim of the collaboration is to increase access to covered mental health services and make it easy to connect in just a few clicks.

In a statement, Rula said that Amazon customers will be able to search for mental health support by using keywords like “stress relief” or “anxiety relief" and find providers who accept their insurance. 

Additionally, Rula will match patients to a "best-fit provider" within minutes and offer appointments as quickly as the next day. Rula also provides essential services like 24/7 crisis support.

Furthermore, by using Rula's advanced matching capabilities, patients will have the ability to connect with a provider based on factors like language, race, cultural background and specific treatment approaches. "Rula's partnership with Amazon Health helps to generate awareness of Rula's high-quality mental healthcare services to the over 250 million customers that Amazon serves," Doug Newton, Rula Health's chief medical officer, told MobiHealthNews in an email. "In addition to shopping for everyday essentials on Amazon, people can now also check their coverage and connect with personalized mental health services in just a few clicks. Rula aims to make the process of both seeking and receiving mental healthcare as easy as possible and this collaboration makes it even simpler for patients to receive the essential mental healthcare they need when they need it."

THE LARGER TREND

Amazon's Health Conditions Programs was launched in January with its first partner being chronic condition management platform Omada Health.

In 2022, Omada Health added behavioral health support in its existing programs for diabetes prevention and management, hypertension and musculoskeletal care. 

The behavioral health component includes anxiety and depression assessment, resources to manage social determinants of health, like access to food, stress management and sleep tools.

That same year, Omada Health secured $192 million in Series E funding. That cash infusion brought the company's total raise to more than $256 million. The round was led by Fidelity Management and Research Company, with participation from Civilization Ventures, Perceptive Advisors, aMoon and Wellington Management.