Edward Liu, a former head at Morgan Stanley, has joined medical-booking platform Zocdoc as its new chief financial officer.

Most recently, Liu served as Head of Americas Banking Technology at Morgan Stanley, where he advised CEOs, CFOs and boards on their strategic and financing decisions. He also previously spent time at McKinsey & Company and at Patricof & Co. Ventures.

In his new role, Liu will oversee all aspects of Zocdoc's financial operations and help it continue to scale.

"Our family has relied on Zocdoc for many years," Liu said in a statement. "It's been impressive to watch the company continue to innovate during these unprecedented times and accelerate its growth.

"Zocdoc is an incredibly exciting company in the digital health space, which serves as the front door to healthcare for millions of Americans, and it is finally bringing market forces – choice, competition and transparency – to one of the largest sectors in the U.S. economy. I am thrilled to join a company with such a compelling mission, long-term orientation, and exceptional management team. I look forward to helping Zocdoc achieve its ambitious goals."

Patient financial engagement company Cedar has appointed Krishna Rao as its first CFO.

Rao brings more than 15 years of experience in finance to the newly created role, beginning his career at Bain & Company as a management and strategy consultant, then working as an investor in Blackstone's Private Equity Group, and then serving as Global Head of Corporate and Business Development for Airbnb.

During his time at Airbnb he supported the company’s initial public offering and led Airbnb's acquisition and partnership activity globally.

At Cedar, Rao will lead the company’s finance and legal strategies, helping to drive strategic growth and decision-making.

"Krishna has a proven track record of guiding companies through the next level of performance and growth," Florian Otto, CEO and cofounder of Cedar, said in a statement. "As Cedar continues to grow, we welcome his expertise as we scale and strengthen our executive team with talented individuals who share our mission of transforming U.S. healthcare."

Health insurance consumer engagement platform Zipari grew its C-suite by two this week with the additions of Shawn Kearl as chief revenue officer and Richard Juknavorian as chief product officer.

Kearl brings deep knowledge in healthcare sales and marketing from holding leadership roles at companies like Optum and Cognizant.

Juknavorian has more than 20 years of experience in product management, product strategy and business development at companies including HealthcareSource, Casenet, PointRight and Hospital IQ.

“Adding Shawn and Richard to our leadership team was an easy decision,” Mark Nathan, Zipari’s founder and CEO, said in a statement. “For 20 years, Shawn has held sales and marketing leadership roles that focused on selling technology solutions and services to healthcare payers and providers. Shawn knows our industry intimately and his two decades of experience building high-performance sales teams will positively impact Zipari’s bottom line.

“Richard’s experience in product management and strategy stems from years spent driving new and innovative commercial solutions to market for healthcare-related enterprises. We’re energized by Richard’s proven ability to set strategic product roadmaps, combine products into solution sets and launch go-to-market strategies and product adoption. With our own plans to launch new products and solutions coming in the near future, Richard’s addition couldn’t come at a better time.”

Eko, a digital cardiopulmonary health startup, tapped Renee Gaeta to become its CFO.

Gaeta was previously CFO at Establishment Labs, where she helped grow the company’s revenue, supported its IPO, launched new products and expanded markets. She was also vice president and corporate controller at Sientra and oversaw its IPO.

"I am thrilled to join Eko, a company making a difference in providing the highest standard of cardiopulmonary care,” Gaeta said in a statement. “Eko has developed the next evolution in digital health solutions focused on improving patient care, and I look forward to working with the team to execute on the company’s priorities, accelerate growth and enhance value for shareholders and all stakeholders."