GreatCall, parent company to Jitterbug, the easy-to-use mobile phone service for seniors, will now be offering its service over Verizon Wireless' network, which gives Jitterbug nationwide coverage as well as access to location-based technologies. Those could come in handy for the "Jitterbug Services Store."

Jitterbug wants to keep their phones' data connectivity invisible to its customer base. Jitterbug's CEO David Inns describes the data connectivity as being embedded into the services themselves. The company worked with partners Samsung and Qualcomm to create a more seamless data connectivity experience for its customers. The "hidden" data network isn't the only unique strategy Jitterbug is pursuing. In a world of application stores like the iPhone's "AppStore," BlackBerry's "App World" or Google's "Android Market," Jitterbug is clearly taking a different tack by stressing the service behind the applications it plans to launch for its user group, which is primarily 55-years-old and older.

"We have launched what we are calling a Services Store," Jitterbug CEO David Inns told mobihealthnews in a recent interview. "It's not an App Store, because as you know with Jitterbug we are all about services... the reason we call it the Services Store is that unlike an App Store, and this is especially true for health and wellness, users want more than just an application. They want a live operator that you can talk to, who can help you with the service."

Jitterbug CEO David Inns told FierceWireless that over the past two and a half years the company has raised more than $100 million in venture capital and is currently operationally profitable: "We will no longer need to be raising money, which allows us to focus on the business," he said. "We're really happy to say we've gone through that critical point, and we're here for the long term." As recently as this past February, Jitterbug said it was not yet profitable, so this is big news.

To read more about Jitterbug's Services Store, including a sneak peek at its planned health and wellness services, read this article here.
For more on FierceWireless' recent interview with Jitterbug CEO David Inns, read more here.
To meet Inns and other wireless healthcare thought-leaders, be sure to attend the Mobihealthnews Presents: Everywhere Healthcare event in San Diego this October.