This week the New York Times broke the news of a surprising new entrant in the wearable activity tracker space: Ralph Lauren, the fashion label known for their polo shirts and ties. At the US Open, the Times reports, the clothier equipped ball boys with form fitting black tee-shirts, emblazoned with the Ralph Lauren logo, that track users' biometrics. Ralph Lauren has teamed with OMsignal to make...
Over the past two years, there have been a few efforts to make activity trackers more like jewelry.
The Misfit Shine's market strategy turns on the simple elegance of the device, and Misfit CEO Sonny Vu has said many times that invisibility and fashion are the two options for making a wearable device catch on.
BodyMedia -- whose armband device is the most-data-intensive, but also the most...
