Sweden's largest private pharmacy, Apotek Hjärtat, has launched a virtual reality app on the Oculus Rift store. The app, called "Happy Place", is designed to use an immersive virtual world to distract patients from pain.
"Apotek Hjärtat want to be at the forefront when it comes to offering products and services that can help people feel better," Annika Svedberg, head pharmacist at Apotek...