I've long been skeptical about the direct-to-consumer approach in digital health and of those who push slick apps and gadgets to a market that wants simple rather than flashy. "The vast majority of healthcare spending comes not from workout freaks and the worried well, but from chronic diseases and acute care," I wrote in a particularly inflammatory column in February.
Now I'm starting to believe...
Last Friday Forbes wrote that AT&T Stores plan to start selling "clothes that track the wearer's heart rate, body temperature and other vital signs" similar to the health monitoring clothing that the NFL used to evaluate potential players earlier this year. While it may be true that AT&T may have plans to -- some day -- add cellular connectivity to clothes for health tracking clothing,...
