Google Fit, the company’s health and fitness platform that launched in 2014 as an Apple Health competitor, is headed in the same direction as the rest of the tracking app industry: collecting more data on users and serving it back to them as personalized insights. Head of health and fitness apps for Google Play Mary Liz McCurdy spoke on a panel at SXSW this week about that trend.
"Now everyone...
Sensoria Fitness socks, which come with a snap-on anklet.
Sensoria Fitness, the wearable sensor company formerly known as Heapsylon, has raised $5 million from Italian investor Reply SpA. In exchange, Reply SpA will acquire a hefty 20 percent interest in the company. Although Sensoria reported the raise in a press release, VentureBeat uncovered the amount.
Reply SpA will also work with...
