This morning FIGUR8, a new digital platform designed to measure and track body movements as a biomarker, launched with a boost of $7.5 million seed funding. The funding was led by P5 Health Ventures with participation from E14 Fund.
Co-created by researchers at MIT Media Lab and Massachusetts General Hospital Sports Science Lab, the technology was developed with the goal of creating a baseline...
I've long been skeptical about the direct-to-consumer approach in digital health and of those who push slick apps and gadgets to a market that wants simple rather than flashy. "The vast majority of healthcare spending comes not from workout freaks and the worried well, but from chronic diseases and acute care," I wrote in a particularly inflammatory column in February.
Now I'm starting to believe...
