When Under Armour bought MapMyFitness for $150 million in November 2013, Under Armour CEO Kevin Plank specifically told the Wall Street Journal it was not the start of an acquisition spree. This week, Under Armour changed that tune when it spent an additional $560 million to buy MyFitnessPal and Endomondo, giving the company a major foothold in food, nutrition, and fitness tracking as well as in...
Baltimore, Maryland-based athletics apparel company Under Armour is acquiring two health and fitness app makers: San Francisco-based fitness platform MyFitnessPal and Denmark-based Endomondo. Endomondo, which makes free GPS-based tracking apps, went for for $85 million and MyFitnessPal, which offers apps that track fitness and diet, was acquired for $475 million.
MyFitnessPal has raised at least...
