For the more than six years that MobiHealthNews has been covering the world of mobile and digital health pharma has always been one group that seemed just ready to break in. While providers and even payors have publicly gotten their hands dirty experimenting with telemedicine, remote patient monitoring, and patient engagement apps, pharma has largely been moving in the shadows through investments...
More collaboration between chief information officers (CIO) and chief marketing officers (CMO) at pharmaceutical companies could lead to more optimized use of digital technology, according to a survey from Accenture.
Accenture interviewed 22 CIOs and 24 CMOs from pharmaceutical companies in eight countries that were bringing in at least $5 billion in annual revenues.
While 91 percent of CIOs at...
Not only are physicians picking up iPads in astounding numbers, so are pharmaceutical sales representatives. However, the presence of an iPad doesn't always make for a better detailing session.
Among the 87 percent of U.S. physicians who interact with pharma companies online, 38 percent report being visited by a pharma or biotech sales rep with an iPad or other tablet-style device in the 12...
