Fitbit is getting ready to release yet another fitness device, the Fitbit Force, according to a report from The Verge. This new device builds on the Fitbit Flex and will be the more expensive option when launched. The rumored device has a built in altimeter to measure altitude, which would improve its stair climber metric. The device also has watch functionality.
This was the second big...
San Francisco-based Fitbit, which offers activity monitors and a connected weight scale, has raised an additional $30 million in its fourth round of funding at a valuation of $300 million or more, according to a report over at TechCrunch. While the investors announced for its $12 million third round of funding in January 2012 included Foundry Group, True Ventures, SoftTech VC and Felicis Ventures...
Fitbit unveiled its first product outside of wearable activity monitors this week at CES: the Aria WiFi Smart Scale, a connected weight scale similar to Withings' WiFi scale offering. The Aria scale measures weight, body fat percentage, as well as BMI and uploads the data via the user's home WiFi network to Fitbit's online portal. The device is expected to launch in late April and will retail for...
