According to a new report from Parks Associates, ownership of digital health and wellness devices in the United States -- especially fitness trackers -- is steadily climbing. And, the report contends, reports of widespread abandonment of fitness trackers are greatly exaggerated.
Parks spoke with 5,000 US broadband households and found that 33 percent have adopted a digital health technology, up...
Fitbit Surge
Sixty million US households will own at least one connected fitness tracker by the end of 2019, according to a report from research firm Parks Associates.
“Standards-based connectivity technologies such as Bluetooth/Bluetooth Smart have been key enablers for wearable mobile device platforms such as fitness trackers and smart watches,” Parks Associates Research Analyst Tejas Mehta...
