Text message reminders that were tailored or included a reminder doubled the chance that expectant and new mothers would receive an influenza vaccine in a new randomized trial of Text4baby, a texting service for new mothers, published in the American Journal of Preventive Medicine. As a result of these findings, vaccination reminders will be incorporated into Text4baby going forward during flu...
A new study from the University of Pittsburgh School of Medicine, published in the journal Obstetrics and Gynecology, found that text messaging was ineffective at changing the minds of pregnant women who were not intending to get the influenza vaccine. In their study of 158 urban, low-income pregnant women, researchers found that text messages had no effect on whether expectant mothers got the...
