Jawbone, a company known for fashion-minded Bluetooth headsets and iPod speakers, has announced the launch of UP, a durable, water-resistant bracelet that feeds a companion app with sleep and activity data. Sound familiar? It should. This is actually the second launch for UP, which made headlines when it was announced in July 2011, and sold hundreds of thousands of units on Black Friday of last...
Popular Bluetooth headset maker Jawbone announced two things today: $70 million in new funding and plans to launch a new fitness device, called UP, later this year.
The wristband will monitor users movement and sleep patterns and pairs with a smartphone app that analyzes the data and provides users with challenges and social recommendations. Jawbone calls it "functional jewelry."
While Jawbone's...
