Virtual reality has moved from science fiction to marketable consumer product astonishingly quickly, partly because the incorporation of the smartphone into the technology makes it accessible, if not ubiquitous. It’s looking more and more like those who bet that virtual reality is here to stay, and not a flash-in-the-pan trend, made the smart bet.
But what about in healthcare? Could a...
While strategies ranging from cold turkey to scare tactics and stop-gap solutions like gum abound, smoking remains among the most notoriously difficult habits to kick. That’s why MindCotine, a Redwood City, California-based startup wants to tackle the issue with a novel new technology: virtual reality.
Smoking is more than a physiological need, the Argentina-born cofounders Cristian Waitman,...
