Based on a survey conducted by IMS Research, if you are a smartphone owner who exercises at least once a week and is interested in sports and fitness apps, chances are you are also willing to buy some kind of fitness sensor that connects to an app on your phone. IMS interviewed some 400 consumers in the United Kingdom and the US for its survey. About 62.3 percent of the group that fits the...
BodyMedia has raised more than $2.7 million in a recent round of funding that it hopes will soon hit $10 million, according to an SEC filing that MedCity News spotted. The company stated that the first equity sales occurred on March 13, 2012. So far the round of funding has included participation from four investors, according to the regulatory document.
BodyMedia's last round of funding,...
This week MobiHealthNews launched its latest paid research report, mObesity: How Mobile Tools Could Help Prevent Obesity Through Weight Management Apps and Connected Fitness Devices. The report focuses on the news, challenges, and missteps made by some of the highest profile companies offering connected fitness services today. In its 65 pages, mObesity includes a roundup of a couple dozen...
Apple just made it a little bit easier for people to use an iPod nano to track their walks and runs with Nike+.
This morning at the "Let's Talk iPhone" event at Apple's Cupertino headquarters, company executives announced that the newest iPod nano, which, like the sixth generation model is a square-shaped screen about the size of a large wristwatch face, does not require users to have a Nike+...
As the space for fitness apps continues to grow, app developers need to innovate to gain users. While many apps include an in-app award component, Nexercise, a free iOS app that's the subject of a recent Reuters article, aims to incentivize users with real world products including gift cards, coupons, and vitamin supplements.
Using the app, users track their fitness activities, which can range...
Strava Cycling iPhone app
Fitness startups may be becoming a hot commodity for venture capitalists, according to a report in peHUB. In a recent article, the publication profiled venture capitalist Greg Gretsch who brought his hardcore cycling habit into his investment portfolio.
Gretsch who is the managing director of Sigma Partners spent many years avoiding investing in his hobbies, but when he...
Polar has inked a deal with Nike to connect a wireless-enabled heart rate monitor, called WearLink, to Nike+, one of the most high profile connected fitness products on the market. Users strap the WearLink accessory around their chest and it transmits the user's heart rate wirelessly to their Nike+ iPod Sport Kit or Nike SportBand.
The new accessory enables users to monitor their beats per minute...
