Nike has updated its Nike+ Fuel app for iOS for the first time since September, adding connectivity with Apple HealthKit, new social sharing features, and, in keeping with a recent fitness band trend, the option to eschew the Nike+ FuelBand hardware entirely and track movement via sensors embedded in the user's smartphone. The app has also dropped "Band" from its name, further distancing the...
A little over a year ago, Nike made headlines when it announced that it was not working an Android app for its Nike+ FuelBand users. A few months ago, reports surfaced that the company was cutting down its hardware team and possibly moving to a software-centric strategy. This week, the company announced that a companion Android app is now available for Nike+ FuelBand SE customers.
While the app's...
Consumer wearable devices are a growing market. According to a recent report from Berg Insights, the category that includes fitness trackers, smart glasses, and smartwatches will have shipped 64 million units worldwide by the end of 2017, up from 8.3 million in 2012.
As the biggest consumer shopping season of the year begins, the fitness tracker arms race is heating up, and the longtime...
Nike made two big announcements recently, a new generation of the Nike+ FuelBand and the next "evolution" of the Nike TechStars accelerator, called the Nike Fuel Lab.
The FuelBand SE is Nike's first major update to the FuelBand, which launched at the beginning of 2012. The device is very much an update, and only subtly modifies either the design or the philosophy of the Nike+ FuelBand.
Notably,...
