Apple made headlines earlier this year when it announced that health app developers that pulled shared data from other apps via Apple's HealthKit could not give that data to third parties, including advertising networks. The move helped make clear that Apple's motive for creating HealthKit wasn't to aggregate fitness and health-related data and sell ads around it, or help others to do so, and...
Tomorrow Networks, a joint venture between mobile clinical resources company Physicians Interactive and New York City-based Remedy Systems, has been acquired in full by Physicians Interactive. Tomorrow Networks billed itself as a mobile advertising network that serve ads specifically targeted to healthcare providers and patients based on their specialties, conditions, and locations -- among other...
Physicians Interactive, the digital health marketing company that offers medical content readers Skyscape and Omnio, was acquired in August by Merck's Global Health Innovation Fund, which bought a controlling interest from former parent company Perseus LLC. Merck had previously invested $17 million in the company.
At Health 2.0 last week in Santa Clara, California, Chief Medical Officer and...
The latest in a growing line of accelerators for small digital health companies is distinct from many of the others in that it is backed in part by public money and the mentors are provider organizations seeking technological help in delivering better, more efficient care. It also claims to be the best-funded health IT accelerator in the nation, with an initial commitment of $4.2 million.
The New...
One of the more entertaining panels at this week's Health 2.0 Spring Fling event here in Boston was the panel on digital health incubators. While the lineup did not include a rep from Rock Health as originally advertised, the panel did include founders from a handful of other increasingly high-profile organizations. Only two of them self-identify as "incubators", however. One is more like an...
Physicians Interactive, which offers the popular professional medical app Skyscape, announced this week that Merck will invest up to $17 million in the company via its Global Health Innovation Fund (GHIF). Initially, the financing includes $8.5 million, but depending on whether the company meets certain milestones, Merck's GHIF could bump the investment up another $8.5 million for a total of $17...
A new mobile advertising network that serves ads specifically targeted to healthcare providers launched this week. Physicians Interactive Holdings, which offers the popular Skyscape app, and stealthy Remedy Systems partnered to launch the mobile ad network, called Tomorrow Networks. The network launched with some 54 different smartphone medical applications having already signed on. Remedy...
