Virtual reality has moved from science fiction to marketable consumer product astonishingly quickly, partly because the incorporation of the smartphone into the technology makes it accessible, if not ubiquitous. It’s looking more and more like those who bet that virtual reality is here to stay, and not a flash-in-the-pan trend, made the smart bet.
But what about in healthcare? Could a...
Salix Pharmaceuticals, a New Jersey-based drug development company that focuses on gastrointestinal conditions, wants to get the bottom of what causes irritable bowel syndrome (IBS). To study the common condition– which affects some 25 to 45 million Americans – Salix has developed an interactive, virtual reality platform designed to give clinicians a gut feeling for what could be causing IBS. ...
