GlaxoSmithKline has teamed up with Sproxil to use its Mobile Product Authentication (MPA) codes, which is a text messaged based drug verification system, in Nigeria, according to a report from SecuringPharma.com. GSK is reportedly using the system for its widely-used antibiotic product, Ampiclox 500mg, which sells about 2 million units in the country each year. This is the first foray into SMS-...
Sorry, the iPhone isn't revolutionizing medicine... yet: A Business Insider commentary piece argues that the real future growth will be in physician centered apps for both the iPad and iPhone. The report includes interviews with McKinsey & Co. as well as an academic at Columbia University. Memorable quote: "But for now, the most widely used health apps are 'faddy' wellness apps, according to...
