Fifteen percent of consumers who know the term "wearable" are also wearing one, according to Nielsen's Connected Life Report, which surveyed 3,956 respondents last November. Those who were surveyed are either users of "connected life technologies" or interested in them.
Of those who owned a device, 61 percent owned fitness wristbands, which were distinct from people who owned smartwatches, 45...
Global sports and fitness app installations are expected to grow to 248 million in 2017 from 156 million in 2012, a 60 percent rise, according to a recent report from IHS Electronics and Media titled "The World Market for Sports and Fitness Monitors." The three app categories incorporated in the report are running, heart rate, and multi-sport and activity tracking.
Additionally, 62 percent of...
