When Apple introduced the iPad in January 2010, Steve Jobs (R.I.P.) called the touch-screen tablet "magical and revolutionary." The word "magical" appeared in an Apple commercial a few months later when iPads first hit—and flew off the shelves of—stores.
The pace at which healthcare professionals, particularly physicians, have embraced the iPad is nothing short of revolutionary, too. More than 30...
Not only are physicians picking up iPads in astounding numbers, so are pharmaceutical sales representatives. However, the presence of an iPad doesn't always make for a better detailing session.
Among the 87 percent of U.S. physicians who interact with pharma companies online, 38 percent report being visited by a pharma or biotech sales rep with an iPad or other tablet-style device in the 12...
