The next big step for WebMD will be to start to move WebMD and Medscape content beyond their home websites and out onto social media sites, CEO David Schlanger said in the company's Q2 earnings call.
"In the digital ecosystem it's become clear that people are using social platforms as means to do more than just connect with their friends and family, but really as destinations to find information...
Sharecare, the health and wellness engagement platform founded by WebMD founder Jeff Arnold and television personality Dr. Mehmet Oz, is working with the Hospital Corporation of America (HCA), a company that manages 164 hospitals and 114 freestanding surgery centers in 20 states and England. The two companies will work together to create new patient engagement offerings.
HCA also made an...
Apple made headlines earlier this year when it announced that health app developers that pulled shared data from other apps via Apple's HealthKit could not give that data to third parties, including advertising networks. The move helped make clear that Apple's motive for creating HealthKit wasn't to aggregate fitness and health-related data and sell ads around it, or help others to do so, and...
