Physicians Interactive (PI), the digital health marketing company that offers medical reference apps and resources like Skyscape and Omnio to physicians, has acquired one of the oldest, online consumer health brands, MedHelp, for an undisclosed sum. The acquisition marks one of the first forays into consumer health for Physicians Interactive, which apart from some consumer-facing health...
CORRECTION: A previous version of this article said Skyscape was being shut down, it is in fact being reworked and re-launched.
Merck GHI-owned digital health marketing firm Physicians Interactive has launched free iPhone and Android versions of its medical content reader and physician toolkit iPad app Omnio, and will be sunsetting legacy app Skyscape Medical Resources once those apps are...
Physicians Interactive, the digital health marketing company that offers medical content readers Skyscape and Omnio, was acquired in August by Merck's Global Health Innovation Fund, which bought a controlling interest from former parent company Perseus LLC. Merck had previously invested $17 million in the company.
At Health 2.0 last week in Santa Clara, California, Chief Medical Officer and...
As president of the Robert F. Kennedy Center for Justice and Human Rights and daughter of its namesake, Kerry Kennedy has been all over the world. "In nearly every place I visit, access to quality healthcare is a problem," she says.
In many of those places, Internet service and even electricity are unreliable, which is why Kennedy is such a fan of mobile devices for delivering healthcare services...
Minnesota-based aging in place technology company Healthsense has raised $7 million in its fourth round of funding led by new investors Merck Global Health Innovation Fund and Fallon Community Health Plan. Healthsense offers a remote monitoring platform for the senior care market called eNeighbor, a WiFi-enabled passive monitoring service that alerts care givers to emergencies like falls.
The...
Ubiqi Health Migraine Tracker Android App
New York City-based Precision Health Media, an online advertising network that works to help national brands and regional health care providers to "reach diagnosed health audiences", is launching a new channel for its customers, called ConditionMatch Mobile, to target patients with advertisements via mobile health apps. Precision has signed up AdTheorent...
Physicians Interactive, which offers the popular professional medical app Skyscape, announced this week that Merck will invest up to $17 million in the company via its Global Health Innovation Fund (GHIF). Initially, the financing includes $8.5 million, but depending on whether the company meets certain milestones, Merck's GHIF could bump the investment up another $8.5 million for a total of $17...
Marty DeAngelo, vice president and director of interaction design at Digitas Health, believes that pharmaceutical companies are failing to capitalize on the rise of the mobile channel as a way to reach consumers and healthcare professionals. In a column over at MediaPost, DeAngelo claims that of the top 25 drug brands in 2010, only three had mobile websites as of December 2011.
"Plavix has a...
I normally prefer to remain independent, lest I compromise my journalistic objectivity, but I have decided to make an exception.
Monday at the Health 2.0 conference in San Francisco, Marlborough, Mass.-based Physician's Interactive Holdings, which owns mobile medical reference software vendor Skyscape, and the Robert F. Kennedy Center for Justice and Human Rights, announced that they are jointly...
A report over at the Remington Report points to a survey conducted by SDI last fall called the Mobile & Social Media Study: Physicians’ Views of Emerging Technology, which we don't recall seeing previously: According to the survey, about 30 percent of physicians access medical information using a handheld device or smartphone. SDI surveyed about 1,200 physicians from 15 specialties in October...
