Apple made headlines earlier this year when it announced that health app developers that pulled shared data from other apps via Apple's HealthKit could not give that data to third parties, including advertising networks. The move helped make clear that Apple's motive for creating HealthKit wasn't to aggregate fitness and health-related data and sell ads around it, or help others to do so, and...
Tomorrow Networks, a joint venture between mobile clinical resources company Physicians Interactive and New York City-based Remedy Systems, has been acquired in full by Physicians Interactive. Tomorrow Networks billed itself as a mobile advertising network that serve ads specifically targeted to healthcare providers and patients based on their specialties, conditions, and locations -- among other...
Physicians Interactive, the digital health marketing company that offers medical content readers Skyscape and Omnio, was acquired in August by Merck's Global Health Innovation Fund, which bought a controlling interest from former parent company Perseus LLC. Merck had previously invested $17 million in the company.
At Health 2.0 last week in Santa Clara, California, Chief Medical Officer and...
Ubiqi Health Migraine Tracker Android App
New York City-based Precision Health Media, an online advertising network that works to help national brands and regional health care providers to "reach diagnosed health audiences", is launching a new channel for its customers, called ConditionMatch Mobile, to target patients with advertisements via mobile health apps. Precision has signed up AdTheorent...
Physicians Interactive, which offers the popular professional medical app Skyscape, announced this week that Merck will invest up to $17 million in the company via its Global Health Innovation Fund (GHIF). Initially, the financing includes $8.5 million, but depending on whether the company meets certain milestones, Merck's GHIF could bump the investment up another $8.5 million for a total of $17...
Marty DeAngelo, vice president and director of interaction design at Digitas Health, believes that pharmaceutical companies are failing to capitalize on the rise of the mobile channel as a way to reach consumers and healthcare professionals. In a column over at MediaPost, DeAngelo claims that of the top 25 drug brands in 2010, only three had mobile websites as of December 2011.
"Plavix has a...
A new mobile advertising network that serves ads specifically targeted to healthcare providers launched this week. Physicians Interactive Holdings, which offers the popular Skyscape app, and stealthy Remedy Systems partnered to launch the mobile ad network, called Tomorrow Networks. The network launched with some 54 different smartphone medical applications having already signed on. Remedy...
