Outcome Health the entity may be nearing the end of its legal woes, but some of the individuals wrapped up in the company’s ad scandal aren’t quite out of the woods yet.
A recently unsealed criminal indictment filed in the Northern District of Illinois outlines charges against former CEO and cofounder Rishi Shah, former president and cofounder Shradha Agarwal, former CFO Brad Purdy and former EVP...
Roughly two years after the fact, digital healthcare advertiser Outcome Health is finally closing the loop on its ad fraud scandal. Yesterday the Chicago-based company and the US Department of Justice announced a $70 million settlement alongside an admission that the company’s former executives and employees sold falsified advertising inventory from 2012 to 2017.
“Outcome Health deceived its...
Apple made headlines earlier this year when it announced that health app developers that pulled shared data from other apps via Apple's HealthKit could not give that data to third parties, including advertising networks. The move helped make clear that Apple's motive for creating HealthKit wasn't to aggregate fitness and health-related data and sell ads around it, or help others to do so, and...
