New York-based mobile care coordination offering Cureatr raised $5.7 million to help the company grow and drive adoption of its communication and workflow navigation platform. Cardinal Partners and Milestone Venture Partners led the round with participation from JMI Services and the Partnership Fund for New York City.

On top of the funding, Cureatr is adding Cardinal Partner Managing Partner Brandon H. Hull and Milestone Venture Partner General Partner and co-founder Todd Pietri to its board of directors. MobiHealthNews first wrote about Cureatr when it was announced in The New York Digital Health Accelerator's inaugural class last October.

"It's been a busy, very productive year," CEO and Co-founder Joseph Mayer told MobiHealthNews. "The accelerator ended in May, but really during the accelerator which was a great program, obviously they invested some money in us, but beyond that we just got access to a lot of C- level execs in these health systems as well as users and we were able to dig further plotting a roadmap."

Mayer's roadmap includes the incorporation of different features into the text-messaging software. Cureatr offers providers HIPAA-secure text messaging platform for group-messaging, but also offers care team organizing, task management, and other programs to help improve workflow for providers at the point of care. The care teams usually involve nurses, care managers and physicians.

"When I was practicing [medicine] and doing research, my focus was optimizing highly repeated clinical workflows that care teams carry out so as a company we were very focused on that too," Mayer said. "We're amping up a team too to support everything, an engineering team, sales and the accounting team."

Healthcare centers that currently work with the company include Davita HealthCare Partners, The Mount Sinai Medical Center, The New York Eye & Ear Infirmary, and Albany Medical Center.

"We have the great fortune of having some really large, engaged customers who give us a lot of good feedback, what they want to see next in the product, what they're willing to pay for, what are the things that are going to solve their most pressing clinical and business products," Mayer said. "You know, my CTO and co-founder Alex. He was an early [employee] at PayPal then he was the director of engineering at 23andme so he's got great experience building up those teams at those organizations. On the sales end we are seeing a lot of demand right now for our product, we're getting more inbound inquiries about the product as well as doing some of these really large rollouts."

The company also plans to partner with some of its "early customers", to run studies about acute inpatient care and some ambulatory use cases. Cureatr also plans to include third party consultants to "make sure [the studies] are done in a truly objective" format.

Mayer finds that these organizations are looking for a mobile strategy around collaboration instead of just documentation and billing. While the company started with messaging, they want to delve further into workflow as the company grows.

"We are really excited about the tools we're building around workflow with our early customers like Davita," Mayer said. "They're using it for things, from fluid management to responding to issues, to post hospitalization, to first episode of dialysis, and so for us, the big focuses this year are building out our workflow tools and building out our ability to, as organization, roll that specific workflow."