Beijing-based Giraffe Tech has so far raised $15,283 (95,048 Yuan) on a crowdfunding platform, called Demohour with five days left in the campaign for a posture-sensing wearable device, called Giraffe Friend, according to a report in TechNode.

Giraffe Friend was developed by Xiang Renkai, a student at Peking University, who was inspired by a Chrome plug-in, which allows users to browse the internet using motion recognition technology.

Giraffe Friend is 26mm in diameter and 9mm thick and is inteded to be worn on the user's upper body, by being clipped on to a shirt collar. If the user hunches over while wearing the device, Giraffe Friend will vibrate as a reminder to maintain good posture. The companion app receives Giraffe Friend data that shows how the user's posture improves over time. The device comes in seven different colors and will cost about $30.

The company is also working on a somatosensory game that will help users maintain a healthy self-image based on their improved posture.

Giraffe Friend seems to be taking a number of queus from incumbent Lumo Body Tech, maker of similar posture-sensing devices, which crowdfunded its latest device in January 2014, called Lumo Lift. The small device is meant to be worn on the upper half of the user's shirt. Lumo Lift, Lumo Body Tech's second product, was created in part because the company's existing customers, who had tried Lumo Body's chest strap, wanted a smaller form factor.

Both Giraffe Friend and Lumo Lift are pitched as fashionable device. The Giraffe Friend's crowfunding campaign's category on the Chinese crowdfunding site is categorized loosely translates to "fashion technology". Lumo Body Tech has made clasps that resemble small brooches and can be attached to a Lumo Lift device.