Cambridge, Massachusetts-based MC10 announced former Broadcom executive, Scott Pomerantz has joined it as its new CEO and president, replacing David Icke, who is leaving the company. At semiconductor company, Broadcom, Pomerantz most recently served as the SVP and GM of wireless connectivity, Broadcom's biggest business. He joined Broadcom in 2007 after it acquired his GPS company, Global Locate.

This isn't the first wireless industry executive to join MC10 in recent months, Motorola's Sanjay Gupta was tapped as their VP of product development this summer.

A spokesperson for MC10 told Xconomy that the CEO "change is consistent with MC10’s trajectory of growth as an organization. We are bringing in leadership with the background and experience to best position MC10 moving forward.” Icke was not mentioned in the press release announcing Pomerantz as the new CEO.

MC10's highest profile product is its CheckLight mesh cap, co-developed with Reebok, designed to provide realtime feedback about athlete head injuries. Lately, though, the company has discussed a number of different wearable sensors, all predicated on the idea of “stretchable” or flexible electronics. The company is developing a patch that measures hydration in near realtime, a wristband that tracks heart rate and activity, and a skin patch that alerts the wearer’s smartphone when it’s time to reapply sunscreen. 

On the medical side, the company is developing a skin patch thermometer for remotely monitoring a baby’s temperature as well as stretchable sensors for internal use in catheters and surgical implantation for post-surgical monitoring. Finally, the company has teamed up with the US Army to develop flexible solar panels. While the details of its partnership with Belgium-based pharmaceutical company UCB are still undisclosed, the companies have let on that UCB will use MC10′s BioStamp technology to pursue new therapies for neurological disorders.

Pomerantz also told Xconomy that he views the wearables space as similar to GPS back in 2000 when he was starting up his company.

“One of the great things about the business was, every day, somebody called with a new idea. And one of the bad things about the business was, every day, somebody called with a new idea,” he told Xconomy. “When you’re a startup, you can’t do everything. You have to focus.”

Considering MC10 is working with sports apparel companies like Reebok, pharma companies like UCB, and every health-related company in between, Pomerantz's comments about needing focus may be foreshadowing.