Israel-based EarlySense has announced its first direct-to-consumer product: a sleep monitoring device called myEarlySense. Samsung will directly market a version of the device called Sleep Sense. The device will be available in South Korea by year-end with other regions to follow, the company told MobiHealthNews. MK News reports a price point around $169.

“Building upon the success of our contact-free monitoring solution in the hospital setting, our core technology can make a similar impact for consumers who want key information on their overall wellness,” Liat Tsoref, VP and GM of the Digital Health Business Unit of EarlySense, said in a statement. “myEarlySense is the next logical step after wearables -- which we call ‘invisibles.’ We are proud to offer an extremely accurate, contact-free device to manage personal wellness and sleep patterns. Our solution can benefit everyone in taking better care of themselves and their loved ones.”

Similar to EarlySense's offerings for hospital beds, the product will consist of a sensor placed under the user's mattress that will detect individual heartbeat, respiratory rate, sleep stages and movement, and then wirelessly transmit the data to a smartphone application.

Sleep Sense seems from reports to be a very similar product, if not merely a Samsung-branded version of myEarlySense. According to Korean outlet MKNews, the device will be able to measure pulse, breath, sleeping cycles and movement of users and provide a medical report to users.

We've known EarlySense's expansion into the consumer space was coming for a while. When EarlySense raised its Samsung-led $20 million round back in January, CEO Avner Halperin told MobiHealthNews in no uncertain terms that the money was earmarked for expansion into the consumer space.

"We see a huge value in our technology in the home consumer space or digital health space,” Halperin said at the time. “This technology that was invented and proven in the toughest environment of the hospitals and home care institutions, now we’ve proven that that same capability can be brought into the home. And the fact that this is completely contactless, the person has no need to change anything in their lifestyle is a very attractive proposition."