UK company roadtohealth, which makes the health improvement app Quealth, has raised over $4 million in funding from global insurance company Reinsurance Group of America. RGA has taken a minority stake in roadtohealth, and the partnership will enable multi-platform distribution for Quealth. The $4 million is an initial investment from RGA, and further investments will follow dependent on roadtohealth’s performance, according to a company statement.

"RGA is an ideal investor in and partner for roadtohealth. They share the same deep understanding of health risk scoring systems and are conscious of how fast the world is changing when it comes to individuals needing to understand their health risks and wanting the tools to improve them,” Alistair Wickens, CEO of roadtohealth said in a statement.

Quealth, which is free on App Store, Google Play, and Lenovo’s App Explorer, helps health-conscious people assess their risk of one or more of the five major non-communicable but sometimes preventable diseases in the developed world – diabetes, cardiovascular disease, cancer, dementia and chronic obstructive pulmonary disease.

The risk is calculated through Quealth’s proprietaty algorithm, based on answers given through a series of questions covering family medical history, biometrics and lifestyle. Each user gets a “Quealth Score,” ranging from 1-100, and the app then provides educational content and coaching based on behavioral change science.

The app was recently updated to add interactive digital health coaching to the core health risk assessment modules, and the company said future releases will incorporate live biometric and activity data from hundreds of different apps and wearable devices.

“This first stage investment enables us to work with academic bodies around the world to incorporate regional factors as well as to accelerate our distribution discussions with electronics manufacturers, health and charitable bodies and the medical, health and life insurance markets," Wickens stated.