Consumer wearables company Amazfit today teased the upcoming launch of its new health monitoring earbuds.

The earbuds will be able to detect the position of the user’s head in relation to their spine and send feedback to the Amazfit app to help improve posture. They will also send activity reminders when they observe a prolonged lack of movement.

Similar to Amazfit’s PowerBuds, the new earbuds will monitor users’ heart rate while they exercise and notify them if their heart rate exceeds a certain threshold.

Additionally, the earbuds can analyze volume and listening habits to help users protect their hearing.

Although details on the new device were light, the announcement promised more information soon. The earbuds are set to launch on July 13.

WHY THIS MATTERS

Physical inactivity is a major problem within the U.S. Only 25% of adults and 20% of high schoolers meet physical activity recommendations, according to the Centers for Disease Control and Prevention.

The price of inadequate activity is high, as it can play a role in causing heart disease, Type 2 diabetes, cancer and obesity, and is associated with $117 billion in annual healthcare costs, the CDC says.

Wearable technology is poised to help and has shown to be effective in encouraging physical activity, according to the International Journal of Environmental Research and Public Health. Health monitoring wearables often come equipped with behavioral changing techniques such as goal setting, self-tracking and constructive feedback that help users increase their physical activity.

Consumers seem to be on board with this logic, and today roughly one in five U.S. adults (21%) say they regularly use a wearable fitness tracker, according to the Pew Research Center.

THE LARGER TREND

Besides Amazfit, which rolled out a pair of new smartwatches at this year’s CES conference, the wearable space is pretty crowded. Veterans include the Apple Watch, Samsung, Withings, Garmin and Fitbit.

While smartwatches continue to be the dominant form for wearables, some companies have strayed from the pack.

Perhaps most notably is Oura Health, which develops a smart ring that records activity, steps, calories, heart rate, heart rate variability, body temperature and sleep. Sky Labs also has a smart ring, but its device focuses on measuring heart rate for patients with atrial fibrillation.

Fitbit recently hinted that it could be developing a smart ring of its own by registering for a new patent.

Connected-fitness equipment maker Peloton may also soon throw its name into the wearables ring as reports indicate it’s working on a heart-rate-monitoring armband.