Gento, a tech-enabled home health staffing startup, has picked up $5 million in Series A funding. The round was led by Palisades Growth Capital, and brings Gento’s total raise to more than $7 million.

WHAT THEY DO

Through its app-based platform, Gento (formerly Nursing Without Walls) matches care professionals with post-acute care providers such as home health agencies and skilled nursing facilities. Nurses, therapists, home health aides, certified nurse assistants, medical social workers and other skilled workers can use the app to search for and accept contracts, receive GPS directions to their homes, communicate with patients via direct message and complete documentation.

"Recent payment reforms require that home health agencies and skilled nursing facilities operate with the highest level of efficiency," Victor Gajendran, cofounder and CEO, said in a statement. "Gento's tech-empowered staffing and care delivery management solution is a win-win for the home health agencies, skilled nursing facilities, clinicians and especially the patients.”

WHAT IT’S FOR

The startup said that these funds will support nationwide expansion of its technology platform, which it notes is already in progress across multiple states.

MARKET SNAPSHOT

In-home health has been a focus for various tech companies looking to improve these service as the US population continues to age. Honor, another in-home care coordination platform, has raised roughly $115 million to date for its service, while on the other side of the spectrum services like Hometeam (now Vesta Healthcare) have been forced to realign their business strategies to match the market.

On the healthcare staffing side, Trusted Health raised a $20 million Series A last May to fuel the expansion of its platform for nurse job hunting support. Nomad Health is also well known online healthcare job marketplace that just half a year ago raked in $34 million through new equity and debt financing. 

ON THE RECORD

"Gento has been consistently growing," Palisades Growth Capital's Jeff Anderson said in a statement. "I attribute this success to their user-friendly technology platform, meticulous attention to operations, and passion for their customer's success. In a vastly changing regulatory landscape, Gento is providing highly cost-effective solutions to the growing in-home healthcare market."