Aging-focused wellness platform Modern Age scored $27 million in Series A funding. Oak HC/FT led the round with participation from GV and Juxtapose. This new infusion of cash brings the company’s total funding to $33 million.

WHY IT MATTERS 

The company’s service is aimed at giving folks digital tools to help them through the aging process. Customers can tap into telemedicine and in-person treatments. Patients are able to use the service to manage their skin, bone, metabolic, hormone, mental and nutritional health over time.  

The company, which was launched earlier this year, pitches its services as a more holistic approach to aging health. 

"Modern Age is for people who want to feel good about getting older, without judgment,” Melissa Eamer, founder and CEO of Modern Age, said in a statement.

“By connecting the components of health and wellness across digital and in-person offerings, we're giving people the resources to take back control of the aging process. With the support of our investors, we look forward to helping consumers develop their own recipe for feeling young."

WHAT IT’S FOR

The company plans to use the new cash to help with “talent acquisition,” new products and client engagement. The startup is also planning to open a studio in New York next year.

MARKET SNAPSHOT 

Aging is a hot topic in digital health. In the U.K., Humanity launched an iPhone app that claims to slow the aging process by tracking movement, nutrition, mental health and sleep data. The tool is designed to provide recommendations for reducing biological age. 

While it is important to note that Modern Age is not specifically focused on the senior population, many companies are looking to help elders through the aging process. For example, Honor, which recently landed $140 million in funding, Papa and Lifespark are all focused on helping seniors through the aging process.