Tempo (formerly Pivot), a startup that’s building a consumer workout device that tracks movements via sensor, has opened up sales for its first product, which it will begin shipping in the summer.
Called the Tempo Studio, the product takes the form of an in-home cabinet housing a 42-inch screen and a 3D vision camera that scans the user 30 times per second. Along with dumbbells, free weights, a heart rate monitor and other tools included with the $1,995 purchase, the system guides users through their workouts while correcting their form if necessary.
A $39 monthly subscription also provides customers access to live and on-demand workout classes. During the former, coaches are alerted in real-time if a participant is slacking on their form, allowing them to quickly address and correct mistakes in the user’s form. During and after classes, users can review their workout stats, which include reps, estimated calorie burn, heart rate and other milestones.
WHAT’S THE IMPACT
Much like its competitors, Tempo is promising a convenient, dynamic workout option for those with cash to spend and little patience for fitness options outside of their living rooms. The company is hoping that its 3D camera, automatic tracking and immediate form correction will offer its users a more dynamic support system than they’ll find elsewhere.
“In my own life, having someone who could teach me, inspire me, and hold me accountable made all the difference,” Moawia Eldeeb, CEO and founder, said in a statement announcing the company’s $17 million Series A funding round. “A workout video, even if it's broadcast live, just doesn't compare. That's why [Tempo] is building technology to bridge the gap between the trainer and you, build that core relationship and deliver the same hands-on guidance you'd expect from an in-person class.”
MARKET SNAPSHOT
With more and more of platforms coming to market, players in the connected exercise industry could be gearing up for a bloodbath. The past few months alone have seen funding rounds, an IPO and at least one botched ad campaign among competitors big and small. Meanwhile, retailers such as Best Buy have picked up on the demand for connected in-home workout products, and have announced plans to bring several of these to store shelves over the course of the year.