Yesterday tech-enabled women’s health startup Advantia Health announced it has scored $45 million in new investments in a round led by BlueMountain Capital Management. 

As part of the deal BlueMountain’s Jim Pieri and Ameya Agge are set to join Advantia’s Board of Directors. 

WHAT THEY DO 

The Arlington, VA-based startup provides women with medical care in a variety of physical locations, primarily in the Mid-Atlantic and Midwest US, as well as through digital channels. The system puts OB-GYN care at the center of its practice but then creates a network of support including primary care, mental health and lab testing services. 

Patients have access to secure messaging systems, telemedicine visits and online scheduling. Currently the system boasts of having 200 providers across 60 locations. 

Following the acquisition of Pacify, a live video chat platform for new and soon-to-be moms, Advantia has incorporated the former's perinatal app into its practice. 

WHAT IT’S FOR 

This latest funding will enable the company to expand its practice with the goal of integrating OB-GYN, primary care, mental wellness and other health services. 

“We are excited to partner with BlueMountain on our largest investment to date to accelerate our growth, allowing us to provide a higher standard of coordinated, convenient care to thousands more women,” Sean Glass, Advantia founder and CEO, said in a statement. 

MARKET SNAPSHOT

Advantia is part of the emerging trend of clinics and healthcare systems that provide both virtual and brick-and-mortar services. For example, Kindbody, also focuses on women’s health and combines in-person visits with digital care.

One of the biggest names in this hybrid approach is One Medical, which late last week filed for an IPO. 

ON THE RECORD 

“The market for comprehensive women’s healthcare continues to grow, and we believe that Advantia is at the center of innovation and value that is defining the future of care,” Agge said in a statement.